In the digital age, where online presence can make or break a business, Search Engine Optimization (SEO) is a vital tool for any mattress store. SEO revolves around keywords, and selecting the right ones can significantly impact your online visibility. In this article, we will delve into the world of SEO keywords for mattress stores, helping you understand their importance and how to use them effectively.
Before diving into the specifics of mattress store keywords, let's grasp the essence of SEO. SEO is the process of optimizing your website's content to rank higher on search engine results pages (SERPs). It involves several elements, but keywords are at its core.
When selecting keywords for your mattress store, relevance is key. You want keywords that align with your products and services. For instance, "memory foam mattress" is more relevant than "pillowcases" for a mattress store.
Consider the competition for each keyword. Highly competitive keywords like "best mattress" can be challenging for a new mattress store to rank for. Exploring long-tail keywords might be a smarter approach.
In the competitive mattress industry, SEO ensures that your store is visible to potential customers. When someone searches for "comfy mattresses," you want your store to appear on the first page of Google.
Effective SEO can lead to increased organic traffic. The more people visit your website, the higher the chances of making sales.
Websites that appear at the top of search results are often viewed as more trustworthy and credible. This is especially important in the mattress industry, where comfort and quality are paramount.
To kickstart your SEO journey, consider incorporating these general mattress store keywords:
Keyword | Search Volume | CPC | Paid Difficulty |
mattress stores | 201,000 | $7.50 | 79 |
mattress stores close to me | 246,000 | $10.41 | 100 |
the mattress stores | 5,400 | $3.11 | 100 |
purple mattress stores | 2,900 | $10.78 | 99 |
mattress stores near | 2,900 | $10.80 | 99 |
mattress stores near me cheap | 2,900 | $7.26 | 100 |
mattress stores discount | 1,900 | $6.10 | 100 |
good mattress stores | 1,900 | $13.90 | 100 |
cheap mattress stores near me | 1,600 | $5.01 | 100 |
mattress stores in san diego california | 1,600 | $12.84 | 100 |
mattress stores in chicago | 1,600 | $9.23 | 100 |
mattress stores in san diego | 1,300 | $9.19 | 100 |
mattress stores chicago | 1,300 | $7.49 | 100 |
la mattress stores | 1,300 | $15.68 | 100 |
mattress stores in tucson | 1,300 | $12.99 | 100 |
mattress stores new york | 1,300 | $12.96 | 100 |
las vegas mattress stores | 1,300 | $11.58 | 100 |
mattress stores near me now | 1,300 | $9.34 | 81 |
best mattress stores near me | 1,300 | $9.67 | 100 |
local mattress stores | 1,000 | $7.23 | 65 |
casper mattress stores | 1,000 | $9.74 | 93 |
mattress stores dubai | 1,000 | $2.30 | 99 |
mattress stores nyc | 1,000 | $12.40 | 94 |
tucson mattress stores | 1,000 | $10.48 | 100 |
mattress stores in edmonton | 1,000 | $3.07 | 95 |
online mattress stores | 1,000 | $10.23 | 99 |
mattress stores austin | 1,000 | $13.82 | 95 |
bed mattress stores near me | 1,000 | $5.87 | 99 |
portland mattress stores | 1,000 | $10.12 | 100 |
san antonio mattress stores | 1,000 | $10.81 | 100 |
wichita mattress stores | 880 | $10.63 | 100 |
mattress stores in houston | 880 | $11.51 | 97 |
mattress stores in springfield | 880 | $12.24 | 100 |
mattress stores in calgary | 880 | $2.82 | 98 |
mattress stores no credit check | 880 | $11.09 | 100 |
phoenix mattress stores | 880 | $11.08 | 100 |
mattress stores colorado springs | 880 | $17.55 | 97 |
mattress stores in knoxville | 880 | $13.39 | 100 |
oklahoma city mattress stores | 720 | $10.36 | 100 |
mattress stores in dallas | 720 | $10.93 | 100 |
mattress stores in columbus | 720 | $11.62 | 98 |
louisville mattress stores | 720 | $11.06 | 100 |
mattress stores wilmington | 720 | $12.81 | 100 |
charlotte mattress stores | 720 | $10.86 | 99 |
mattress stores in madison | 720 | $11.85 | 100 |
cheap mattress stores | 720 | $4.83 | 98 |
mattress stores in denver | 720 | $12.75 | 99 |
mattress stores in jacksonville | 720 | $14.32 | 100 |
mattress stores in tampa | 720 | $10.78 | 100 |
seattle mattress stores | 720 | $11.31 | 100 |
mattress stores lubbock | 720 | $11.35 | 100 |
waterbed mattress stores | 720 | $1.94 | 84 |
mattress stores spokane | 720 | $13.52 | 93 |
murfreesboro mattress stores | 720 | $14.24 | 100 |
used mattress stores near me | 720 | $2.59 | 98 |
tulsa mattress stores | 720 | $12.46 | 100 |
mattress stores reno | 720 | $14.05 | 100 |
albuquerque mattress stores | 720 | $11.31 | 100 |
mattress stores in oklahoma city | 720 | $18.32 | 100 |
mattress stores in london | 720 | $3.04 | 95 |
mattress stores in fort wayne | 590 | $11.67 | 100 |
mattress stores in fort collins | 590 | $19.38 | 96 |
mattress stores in boston | 590 | $9.93 | 100 |
mattress stores in sacramento | 590 | $10.79 | 100 |
mattress stores bend or | 590 | $13.99 | 100 |
mattress stores in indianapolis | 590 | $10.50 | 100 |
eugene mattress stores | 590 | $12.35 | 100 |
gainesville mattress stores | 590 | $12.70 | 100 |
mattress stores in orlando | 590 | $10.45 | 100 |
mattress stores atlanta | 590 | $11.82 | 100 |
mattress stores in lexington | 590 | $11.96 | 100 |
mattress stores boise | 590 | $13.05 | 91 |
greenville mattress stores | 590 | $11.51 | 100 |
sarasota mattress stores | 590 | $12.74 | 100 |
mattress stores in richmond | 590 | $7.43 | 100 |
st louis mattress stores | 590 | $9.57 | 100 |
mattress stores rochester | 590 | $11.10 | 100 |
mattress stores fort worth | 590 | $15.33 | 100 |
vancouver mattress stores | 590 | $3.69 | 93 |
serta mattress stores | 590 | $7.10 | 40 |
mattress stores nashville | 590 | $11.76 | 100 |
mattress stores in toronto | 590 | $3.54 | 88 |
mattress stores in san francisco | 590 | $14.51 | 96 |
mattress stores in ottawa | 590 | $2.99 | 97 |
mattress stores in el paso | 590 | $8.46 | 90 |
mattress stores in pasadena | 590 | $23.80 | 100 |
purple mattress stores near me | 590 | $12.72 | 100 |
mattress stores raleigh | 590 | $12.35 | 99 |
bed mattress stores | 590 | $3.18 | 99 |
how do mattress stores stay in business | 590 | $0.00 | 1 |
mattress stores chennai | 590 | $0.42 | 91 |
nectar mattress stores | 590 | $8.33 | 100 |
avocado mattress stores | 590 | $11.79 | 100 |
mattress stores money laundering | 480 | $0.00 | 1 |
winnipeg mattress stores | 480 | $1.92 | 91 |
mattress stores tallahassee | 480 | $16.09 | 100 |
mattress stores fort myers | 480 | $15.83 | 82 |
mattress stores savannah | 480 | $11.93 | 99 |
mattress stores anchorage | 480 | $14.04 | 97 |
mattress stores in saskatoon | 480 | $2.24 | 94 |
Long-tail keywords are longer, more specific phrases that target a niche audience. They often have less competition and higher conversion rates. Here are a few examples:
Keywords | Avg. Monthly Searches | CPC | Competition |
Best memory foam mattress for side sleepers | 1,000 | $2.90 | High |
Latex mattress vs memory foam mattress | 1,300 | $2.75 | High |
Hybrid mattress with cooling technology | 880 | $3.65 | High |
Innerspring mattress with pillow top | 590 | $2.10 | High |
Adjustable bed base for snoring | 880 | $3.25 | High |
Platform bed with storage | 720 | $1.60 | High |
Bed frame for heavy person | 590 | $2.21 | High |
Mattress topper for back pain | 1,600 | $2.00 | High |
Waterproof mattress protector | 1,300 | $1.43 | High |
Cooling mattress pad | 1,000 | $2.34 | High |
Pillow top mattress for back pain | 880 | $2.13 | High |
Extra firm mattress for back pain | 720 | $1.89 | High |
Soft mattress for side sleepers | 590 | $2.34 | High |
Cooling mattress for hot sleepers | 880 | $3.10 | High |
Organic latex mattress | 590 | $3.75 | High |
Twin memory foam mattress | 1,300 | $1.46 | High |
Full size hybrid mattress | 720 | $2.35 | High |
Queen innerspring mattress | 590 | $1.75 | High |
King size adjustable bed base | 590 | $3.45 | High |
California king platform bed | 590 | $1.92 | High |
Rollaway bed for guests | 1,000 | $1.95 | High |
Queen air mattress with built-in pump | 590 | $1.75 | High |
Full size futon mattress | 720 | $1.95 | High |
Crib mattress with organic cotton | 880 | $1.40 | High |
Eco-friendly mattress recycling | 320 | $0.96 | Medium |
Convenient mattress disposal | 720 | $1.65 | Medium |
Charitable mattress donation | 260 | $0.63 | Medium |
Same-day mattress delivery | 390 | $2.45 | Medium |
Extended mattress warranty | 260 | $1.80 | Medium |
Mattress for heavy people with back pain | 260 | $2.40 | High |
Memorial Day mattress sale | 2,400 | $1.78 | Medium |
Labor Day mattress discount | 1,600 | $1.95 | Medium |
Black Friday mattress deals | 2,400 | $1.75 | Medium |
Cyber Monday mattress sale | 1,600 | $1.55 | Medium |
Local mattress store | 1,300 | $1.55 | Medium |
Top-rated mattress brands | 720 | $0.96 | Medium |
Best budget mattress | 590 | $1.15 | Medium |
High-end luxury mattress | 260 | $4.60 | High |
Mattress reviews and ratings | 590 | $1.30 | Medium |
Mattress comparison guide | 590 | $1.80 | Medium |
Mattress buying tips | 720 | $2.05 | Medium |
Mattress size and dimension chart | 390 | $0.89 | Medium |
Mattress stain removal tips | 260 | $1.35 | Low |
Mattress maintenance and care | 260 | $0.90 | Low |
Mattress comfort and support | 390 | $2.35 | High |
Best mattress for back pain and pressure points | 880 | $2.70 | High |
Mattress for couples with different sleep preferences | 320 | $3.10 | High |
Best mattress for hot and sweaty sleepers | 590 | $2.20 | High |
Mattress for children and teens | 720 | $1.70 | High |
Commercial intent keywords target customers who are ready to make a purchase. Incorporating these into your content can boost conversion rates. Some examples include:
Keywords | Avg. Monthly Searches | CPC | Competition |
Buy mattress | 1,000 | $3.55 | High |
Best mattress to buy | 1,000 | $4.60 | High |
Where to buy a mattress | 590 | $2.80 | High |
Mattress deals | 1,600 | $1.90 | Medium |
Cheap mattress deals | 1,000 | $1.55 | Medium |
Mattress discounts | 880 | $1.80 | Medium |
Mattress sale | 49,500 | $1.49 | Medium |
Mattress clearance sale | 1,000 | $1.65 | Medium |
Mattress coupon | 8,100 | $1.57 | Medium |
Mattress promo code | 720 | $1.45 | Medium |
Mattress financing | 590 | $2.17 | Medium |
No credit check mattress financing | 320 | $2.70 | Low |
Mattress layaway | 390 | $1.92 | Low |
Best mattress deals online | 720 | $2.70 | Medium |
Mattress free shipping | 590 | $2.10 | Medium |
Mattress delivery | 2,400 | $2.13 | Medium |
Mattress same-day delivery | 390 | $2.45 | Medium |
Mattress next-day delivery | 590 | $2.90 | Medium |
Mattress return policy | 590 | $1.56 | Medium |
Mattress trial period | 390 | $2.10 | Low |
Mattress warranty | 590 | $1.45 | Medium |
Mattress exchange policy | 260 | $1.15 | Low |
Mattress protection plan | 260 | $1.75 | Low |
Mattress removal service | 320 | $1.10 | Low |
Mattress setup and installation | 260 | $1.45 | Low |
Mattress customization | 260 | $1.90 | Low |
Custom-sized mattress | 260 | $2.20 | Low |
Mattress topper installation | 260 | $0.90 | Low |
Mattress protector installation | 260 | $1.30 | Low |
Mattress haul away service | 140 | $1.05 | Low |
Mattress trade-in program | 140 | $1.20 | Low |
Mattress financing options | 170 | $3.15 | Medium |
Best place to buy a mattress | 320 | $2.95 | High |
Mattress shopping guide | 170 | $2.70 | Medium |
Mattress buying checklist | 170 | $1.95 | Low |
Mattress buying tips | 720 | $2.05 | Medium |
Mattress recommendations | 210 | $3.45 | High |
Mattress for back pain | 880 | $2.70 | High |
Mattress for side sleepers | 390 | $2.40 | High |
Mattress for stomach sleepers | 140 | $2.50 | High |
Mattress for hot sleepers | 480 | $2.10 | High |
Mattress for heavy people | 320 | $3.35 | High |
Mattress for couples | 260 | $2.90 | High |
Mattress for seniors | 110 | $3.50 | High |
Mattress for kids | 260 | $1.70 | High |
Mattress for guest room | 140 | $2.20 | High |
Mattress for camping | 320 | $1.65 | High |
Best mattress for the money | 260 | $2.45 | High |
Best mattress for the price | 260 | $2.85 | High |
Best value mattress | 140 | $2.30 | High |
These keywords cater to customers seeking information rather than making immediate purchases. They help build trust and authority in your niche. Consider using:
Keywords | Avg. Monthly Searches | CPC | Competition |
How to choose a mattress | 4,400 | $2.60 | High |
Mattress buying guide | 1,600 | $2.75 | High |
Mattress types explained | 1,000 | $1.95 | High |
What is a hybrid mattress | 590 | $2.65 | High |
Memory foam vs. innerspring mattress | 1,000 | $2.75 | High |
Latex vs. memory foam mattress | 1,000 | $2.65 | High |
Benefits of a memory foam mattress | 880 | $2.25 | High |
Pros and cons of a hybrid mattress | 590 | $2.10 | High |
How to care for your mattress | 390 | $1.50 | Medium |
How often to replace your mattress | 880 | $2.10 | Medium |
How to clean a mattress | 720 | $1.40 | Medium |
How to disinfect a mattress | 260 | $1.25 | Medium |
Mattress lifespan and durability | 590 | $1.70 | Medium |
Mattress weight limits | 260 | $1.95 | Medium |
Mattress comfort and support explained | 390 | $2.35 | High |
How to fix a sagging mattress | 320 | $1.70 | Medium |
How to make a mattress firmer or softer | 210 | $1.60 | Low |
How to move a mattress | 480 | $1.75 | Medium |
How to store a mattress | 260 | $1.35 | Low |
Mattress allergies and sensitivities | 320 | $1.45 | Medium |
Mattress off-gassing and VOCs | 260 | $1.60 | Medium |
How to choose the right mattress size | 720 | $1.80 | High |
Twin vs. full vs. queen vs. king mattress sizes | 1,000 | $1.85 | High |
How to choose the right mattress firmness level | 590 | $2.65 | High |
Soft vs. medium vs. firm mattress | 1,000 | $2.45 | High |
How to choose the right mattress for your sleeping position | 880 | $2.85 | High |
Best mattress for back sleepers | 390 | $2.40 | High |
Best mattress for side sleepers | 720 | $2.10 | High |
Best mattress for stomach sleepers | 210 | $2.20 | High |
Best mattress for combination sleepers | 210 | $2.40 | High |
Best mattress for hot sleepers | 480 | $2.25 | High |
Best mattress for heavy people | 320 | $2.70 | High |
Best mattress for couples | 480 | $2.60 | High |
Best mattress for seniors | 170 | $3.50 | High |
Best mattress for kids | 260 | $1.70 | High |
Best mattress for guest room | 170 | $2.20 | High |
Best mattress for camping | 320 | $1.65 | High |
Mattress top layers explained | 170 | $2.20 | High |
What is a pillow top mattress | 720 | $2.10 | High |
What is a Euro top mattress | 320 | $2.50 | High |
What is a firm mattress | 720 | $2.70 | High |
What is a plush mattress | 590 | $2.35 | High |
What is a medium firm mattress | 260 | $2.75 | High |
What is a memory foam mattress | 2,400 | $2.35 | High |
What is a gel memory foam mattress | 880 | $2.45 | High |
What is a latex mattress | 720 | $2.85 | High |
What is an innerspring mattress | 880 | $2.25 | High |
What is a hybrid mattress | 590 | $2.65 | High |
What is a box spring | 1,300 | $1.90 | High |
What is a bed foundation | 170 | $1.90 | Medium |
What is a platform bed | 880 | $1.85 | Medium |
What is an adjustable bed | 590 | $2.90 | High |
How to choose a box spring | 170 | $2.30 | Medium |
How to choose a bed foundation | 170 | $2.20 | Medium |
How to choose a platform bed | 170 | $2.30 | Medium |
How to choose an adjustable bed | 210 | $2.90 | High |
Best mattress brands | 720 | $2.35 | High |
Mattress brand reviews | 590 | $1.80 | High |
Mattress brand comparison | 480 | $2.10 | High |
Mattress certifications explained | 210 | $2.35 | Medium |
What is CertiPUR-US® certified foam | 210 | $2.85 | Medium |
What is Oeko-Tex® certified | 170 | $2.75 | Medium |
What is the GreenGuard certification | 170 | $3.15 | Medium |
What is the Good Housekeeping Seal of Approval | 320 | $2.90 | Medium |
What is the Better Sleep Council | 260 | $2.35 | Low |
Mattress sleep trials explained | 170 | $2.05 | Low |
Mattress return policies explained | 210 | $2.25 | Medium |
How to dispose of a mattress | 390 | $1.15 | Low |
How to recycle a mattress | 170 | $1.20 | Low |
How to donate a mattress | 320 | $1.35 | Low |
Keyword research is a crucial step in your SEO strategy. Tools like AdTargeting can help you find the most relevant keywords for your mattress store. Follow these steps:
Optimize Product Descriptions: Ensure each product page has unique and detailed descriptions with relevant keywords.
Create Engaging Blog Content: Regularly publish informative blog posts about mattress types, sleep tips, and related topics.
Mobile Optimization: Make sure your website is mobile-friendly as Google prioritizes mobile-friendly sites.
Page Speed: Improve your website's loading speed for better user experience and higher search rankings.
Local SEO: Optimize for local searches by including location-based keywords and creating a Google My Business profile.
In the competitive world of mattress stores, SEO is your secret weapon. By understanding and implementing the right keywords, you can boost your online visibility, attract more customers, and ultimately grow your business.