Top SEO Keywords for mattress stores

Top SEO Keywords for mattress stores

Keyword Research

Top SEO Keywords for Mattress Stores

In the digital age, where online presence can make or break a business, Search Engine Optimization (SEO) is a vital tool for any mattress store. SEO revolves around keywords, and selecting the right ones can significantly impact your online visibility. In this article, we will delve into the world of SEO keywords for mattress stores, helping you understand their importance and how to use them effectively.

Understanding & Choosing SEO Mattress Stores Keywords

The Essence of SEO

Before diving into the specifics of mattress store keywords, let's grasp the essence of SEO. SEO is the process of optimizing your website's content to rank higher on search engine results pages (SERPs). It involves several elements, but keywords are at its core.

Keyword Relevance

When selecting keywords for your mattress store, relevance is key. You want keywords that align with your products and services. For instance, "memory foam mattress" is more relevant than "pillowcases" for a mattress store.

Keyword Competition

Consider the competition for each keyword. Highly competitive keywords like "best mattress" can be challenging for a new mattress store to rank for. Exploring long-tail keywords might be a smarter approach.

Why Is SEO Important in Mattress Stores?

Enhanced Visibility

In the competitive mattress industry, SEO ensures that your store is visible to potential customers. When someone searches for "comfy mattresses," you want your store to appear on the first page of Google.

Increased Traffic

Effective SEO can lead to increased organic traffic. The more people visit your website, the higher the chances of making sales.

Trust and Credibility

Websites that appear at the top of search results are often viewed as more trustworthy and credible. This is especially important in the mattress industry, where comfort and quality are paramount.

Most Searched General Mattress Stores Keywords

To kickstart your SEO journey, consider incorporating these general mattress store keywords:

Keyword Search Volume CPC Paid Difficulty
mattress stores 201,000 $7.50 79
mattress stores close to me 246,000 $10.41 100
the mattress stores 5,400 $3.11 100
purple mattress stores 2,900 $10.78 99
mattress stores near 2,900 $10.80 99
mattress stores near me cheap 2,900 $7.26 100
mattress stores discount 1,900 $6.10 100
good mattress stores 1,900 $13.90 100
cheap mattress stores near me 1,600 $5.01 100
mattress stores in san diego california 1,600 $12.84 100
mattress stores in chicago 1,600 $9.23 100
mattress stores in san diego 1,300 $9.19 100
mattress stores chicago 1,300 $7.49 100
la mattress stores 1,300 $15.68 100
mattress stores in tucson 1,300 $12.99 100
mattress stores new york 1,300 $12.96 100
las vegas mattress stores 1,300 $11.58 100
mattress stores near me now 1,300 $9.34 81
best mattress stores near me 1,300 $9.67 100
local mattress stores 1,000 $7.23 65
casper mattress stores 1,000 $9.74 93
mattress stores dubai 1,000 $2.30 99
mattress stores nyc 1,000 $12.40 94
tucson mattress stores 1,000 $10.48 100
mattress stores in edmonton 1,000 $3.07 95
online mattress stores 1,000 $10.23 99
mattress stores austin 1,000 $13.82 95
bed mattress stores near me 1,000 $5.87 99
portland mattress stores 1,000 $10.12 100
san antonio mattress stores 1,000 $10.81 100
wichita mattress stores 880 $10.63 100
mattress stores in houston 880 $11.51 97
mattress stores in springfield 880 $12.24 100
mattress stores in calgary 880 $2.82 98
mattress stores no credit check 880 $11.09 100
phoenix mattress stores 880 $11.08 100
mattress stores colorado springs 880 $17.55 97
mattress stores in knoxville 880 $13.39 100
oklahoma city mattress stores 720 $10.36 100
mattress stores in dallas 720 $10.93 100
mattress stores in columbus 720 $11.62 98
louisville mattress stores 720 $11.06 100
mattress stores wilmington 720 $12.81 100
charlotte mattress stores 720 $10.86 99
mattress stores in madison 720 $11.85 100
cheap mattress stores 720 $4.83 98
mattress stores in denver 720 $12.75 99
mattress stores in jacksonville 720 $14.32 100
mattress stores in tampa 720 $10.78 100
seattle mattress stores 720 $11.31 100
mattress stores lubbock 720 $11.35 100
waterbed mattress stores 720 $1.94 84
mattress stores spokane 720 $13.52 93
murfreesboro mattress stores 720 $14.24 100
used mattress stores near me 720 $2.59 98
tulsa mattress stores 720 $12.46 100
mattress stores reno 720 $14.05 100
albuquerque mattress stores 720 $11.31 100
mattress stores in oklahoma city 720 $18.32 100
mattress stores in london 720 $3.04 95
mattress stores in fort wayne 590 $11.67 100
mattress stores in fort collins 590 $19.38 96
mattress stores in boston 590 $9.93 100
mattress stores in sacramento 590 $10.79 100
mattress stores bend or 590 $13.99 100
mattress stores in indianapolis 590 $10.50 100
eugene mattress stores 590 $12.35 100
gainesville mattress stores 590 $12.70 100
mattress stores in orlando 590 $10.45 100
mattress stores atlanta 590 $11.82 100
mattress stores in lexington 590 $11.96 100
mattress stores boise 590 $13.05 91
greenville mattress stores 590 $11.51 100
sarasota mattress stores 590 $12.74 100
mattress stores in richmond 590 $7.43 100
st louis mattress stores 590 $9.57 100
mattress stores rochester 590 $11.10 100
mattress stores fort worth 590 $15.33 100
vancouver mattress stores 590 $3.69 93
serta mattress stores 590 $7.10 40
mattress stores nashville 590 $11.76 100
mattress stores in toronto 590 $3.54 88
mattress stores in san francisco 590 $14.51 96
mattress stores in ottawa 590 $2.99 97
mattress stores in el paso 590 $8.46 90
mattress stores in pasadena 590 $23.80 100
purple mattress stores near me 590 $12.72 100
mattress stores raleigh 590 $12.35 99
bed mattress stores 590 $3.18 99
how do mattress stores stay in business 590 $0.00 1
mattress stores chennai 590 $0.42 91
nectar mattress stores 590 $8.33 100
avocado mattress stores 590 $11.79 100
mattress stores money laundering 480 $0.00 1
winnipeg mattress stores 480 $1.92 91
mattress stores tallahassee 480 $16.09 100
mattress stores fort myers 480 $15.83 82
mattress stores savannah 480 $11.93 99
mattress stores anchorage 480 $14.04 97
mattress stores in saskatoon 480 $2.24 94

 

Long Tail Keywords

Long-tail keywords are longer, more specific phrases that target a niche audience. They often have less competition and higher conversion rates. Here are a few examples:

Keywords Avg. Monthly Searches CPC Competition
Best memory foam mattress for side sleepers 1,000 $2.90 High
Latex mattress vs memory foam mattress 1,300 $2.75 High
Hybrid mattress with cooling technology 880 $3.65 High
Innerspring mattress with pillow top 590 $2.10 High
Adjustable bed base for snoring 880 $3.25 High
Platform bed with storage 720 $1.60 High
Bed frame for heavy person 590 $2.21 High
Mattress topper for back pain 1,600 $2.00 High
Waterproof mattress protector 1,300 $1.43 High
Cooling mattress pad 1,000 $2.34 High
Pillow top mattress for back pain 880 $2.13 High
Extra firm mattress for back pain 720 $1.89 High
Soft mattress for side sleepers 590 $2.34 High
Cooling mattress for hot sleepers 880 $3.10 High
Organic latex mattress 590 $3.75 High
Twin memory foam mattress 1,300 $1.46 High
Full size hybrid mattress 720 $2.35 High
Queen innerspring mattress 590 $1.75 High
King size adjustable bed base 590 $3.45 High
California king platform bed 590 $1.92 High
Rollaway bed for guests 1,000 $1.95 High
Queen air mattress with built-in pump 590 $1.75 High
Full size futon mattress 720 $1.95 High
Crib mattress with organic cotton 880 $1.40 High
Eco-friendly mattress recycling 320 $0.96 Medium
Convenient mattress disposal 720 $1.65 Medium
Charitable mattress donation 260 $0.63 Medium
Same-day mattress delivery 390 $2.45 Medium
Extended mattress warranty 260 $1.80 Medium
Mattress for heavy people with back pain 260 $2.40 High
Memorial Day mattress sale 2,400 $1.78 Medium
Labor Day mattress discount 1,600 $1.95 Medium
Black Friday mattress deals 2,400 $1.75 Medium
Cyber Monday mattress sale 1,600 $1.55 Medium
Local mattress store 1,300 $1.55 Medium
Top-rated mattress brands 720 $0.96 Medium
Best budget mattress 590 $1.15 Medium
High-end luxury mattress 260 $4.60 High
Mattress reviews and ratings 590 $1.30 Medium
Mattress comparison guide 590 $1.80 Medium
Mattress buying tips 720 $2.05 Medium
Mattress size and dimension chart 390 $0.89 Medium
Mattress stain removal tips 260 $1.35 Low
Mattress maintenance and care 260 $0.90 Low
Mattress comfort and support 390 $2.35 High
Best mattress for back pain and pressure points 880 $2.70 High
Mattress for couples with different sleep preferences 320 $3.10 High
Best mattress for hot and sweaty sleepers 590 $2.20 High
Mattress for children and teens 720 $1.70 High

 

Commercial Intent Keywords

Commercial intent keywords target customers who are ready to make a purchase. Incorporating these into your content can boost conversion rates. Some examples include:

Keywords Avg. Monthly Searches CPC Competition
Buy mattress 1,000 $3.55 High
Best mattress to buy 1,000 $4.60 High
Where to buy a mattress 590 $2.80 High
Mattress deals 1,600 $1.90 Medium
Cheap mattress deals 1,000 $1.55 Medium
Mattress discounts 880 $1.80 Medium
Mattress sale 49,500 $1.49 Medium
Mattress clearance sale 1,000 $1.65 Medium
Mattress coupon 8,100 $1.57 Medium
Mattress promo code 720 $1.45 Medium
Mattress financing 590 $2.17 Medium
No credit check mattress financing 320 $2.70 Low
Mattress layaway 390 $1.92 Low
Best mattress deals online 720 $2.70 Medium
Mattress free shipping 590 $2.10 Medium
Mattress delivery 2,400 $2.13 Medium
Mattress same-day delivery 390 $2.45 Medium
Mattress next-day delivery 590 $2.90 Medium
Mattress return policy 590 $1.56 Medium
Mattress trial period 390 $2.10 Low
Mattress warranty 590 $1.45 Medium
Mattress exchange policy 260 $1.15 Low
Mattress protection plan 260 $1.75 Low
Mattress removal service 320 $1.10 Low
Mattress setup and installation 260 $1.45 Low
Mattress customization 260 $1.90 Low
Custom-sized mattress 260 $2.20 Low
Mattress topper installation 260 $0.90 Low
Mattress protector installation 260 $1.30 Low
Mattress haul away service 140 $1.05 Low
Mattress trade-in program 140 $1.20 Low
Mattress financing options 170 $3.15 Medium
Best place to buy a mattress 320 $2.95 High
Mattress shopping guide 170 $2.70 Medium
Mattress buying checklist 170 $1.95 Low
Mattress buying tips 720 $2.05 Medium
Mattress recommendations 210 $3.45 High
Mattress for back pain 880 $2.70 High
Mattress for side sleepers 390 $2.40 High
Mattress for stomach sleepers 140 $2.50 High
Mattress for hot sleepers 480 $2.10 High
Mattress for heavy people 320 $3.35 High
Mattress for couples 260 $2.90 High
Mattress for seniors 110 $3.50 High
Mattress for kids 260 $1.70 High
Mattress for guest room 140 $2.20 High
Mattress for camping 320 $1.65 High
Best mattress for the money 260 $2.45 High
Best mattress for the price 260 $2.85 High
Best value mattress 140 $2.30 High

 

Informational Intent Keywords

These keywords cater to customers seeking information rather than making immediate purchases. They help build trust and authority in your niche. Consider using:

Keywords Avg. Monthly Searches CPC Competition
How to choose a mattress 4,400 $2.60 High
Mattress buying guide 1,600 $2.75 High
Mattress types explained 1,000 $1.95 High
What is a hybrid mattress 590 $2.65 High
Memory foam vs. innerspring mattress 1,000 $2.75 High
Latex vs. memory foam mattress 1,000 $2.65 High
Benefits of a memory foam mattress 880 $2.25 High
Pros and cons of a hybrid mattress 590 $2.10 High
How to care for your mattress 390 $1.50 Medium
How often to replace your mattress 880 $2.10 Medium
How to clean a mattress 720 $1.40 Medium
How to disinfect a mattress 260 $1.25 Medium
Mattress lifespan and durability 590 $1.70 Medium
Mattress weight limits 260 $1.95 Medium
Mattress comfort and support explained 390 $2.35 High
How to fix a sagging mattress 320 $1.70 Medium
How to make a mattress firmer or softer 210 $1.60 Low
How to move a mattress 480 $1.75 Medium
How to store a mattress 260 $1.35 Low
Mattress allergies and sensitivities 320 $1.45 Medium
Mattress off-gassing and VOCs 260 $1.60 Medium
How to choose the right mattress size 720 $1.80 High
Twin vs. full vs. queen vs. king mattress sizes 1,000 $1.85 High
How to choose the right mattress firmness level 590 $2.65 High
Soft vs. medium vs. firm mattress 1,000 $2.45 High
How to choose the right mattress for your sleeping position 880 $2.85 High
Best mattress for back sleepers 390 $2.40 High
Best mattress for side sleepers 720 $2.10 High
Best mattress for stomach sleepers 210 $2.20 High
Best mattress for combination sleepers 210 $2.40 High
Best mattress for hot sleepers 480 $2.25 High
Best mattress for heavy people 320 $2.70 High
Best mattress for couples 480 $2.60 High
Best mattress for seniors 170 $3.50 High
Best mattress for kids 260 $1.70 High
Best mattress for guest room 170 $2.20 High
Best mattress for camping 320 $1.65 High
Mattress top layers explained 170 $2.20 High
What is a pillow top mattress 720 $2.10 High
What is a Euro top mattress 320 $2.50 High
What is a firm mattress 720 $2.70 High
What is a plush mattress 590 $2.35 High
What is a medium firm mattress 260 $2.75 High
What is a memory foam mattress 2,400 $2.35 High
What is a gel memory foam mattress 880 $2.45 High
What is a latex mattress 720 $2.85 High
What is an innerspring mattress 880 $2.25 High
What is a hybrid mattress 590 $2.65 High
What is a box spring 1,300 $1.90 High
What is a bed foundation 170 $1.90 Medium
What is a platform bed 880 $1.85 Medium
What is an adjustable bed 590 $2.90 High
How to choose a box spring 170 $2.30 Medium
How to choose a bed foundation 170 $2.20 Medium
How to choose a platform bed 170 $2.30 Medium
How to choose an adjustable bed 210 $2.90 High
Best mattress brands 720 $2.35 High
Mattress brand reviews 590 $1.80 High
Mattress brand comparison 480 $2.10 High
Mattress certifications explained 210 $2.35 Medium
What is CertiPUR-US® certified foam 210 $2.85 Medium
What is Oeko-Tex® certified 170 $2.75 Medium
What is the GreenGuard certification 170 $3.15 Medium
What is the Good Housekeeping Seal of Approval 320 $2.90 Medium
What is the Better Sleep Council 260 $2.35 Low
Mattress sleep trials explained 170 $2.05 Low
Mattress return policies explained 210 $2.25 Medium
How to dispose of a mattress 390 $1.15 Low
How to recycle a mattress 170 $1.20 Low
How to donate a mattress 320 $1.35 Low

 

How to Do Keyword Research for Mattress Stores with AdTargeting?

Keyword research is a crucial step in your SEO strategy. Tools like AdTargeting can help you find the most relevant keywords for your mattress store. Follow these steps:

  1. Start with Seed Keywords: Begin with a few broad keywords related to mattresses.
  2. Use AdTargeting: Input your seed keywords into AdTargeting to generate a list of related keywords.
  3. Analyze Keyword Metrics: Evaluate metrics like search volume, competition, and cost-per-click to identify the best keywords.
  4. Refine Your List: Narrow down your list to high-impact keywords that align with your business goals.

Tips to Improve Mattress Stores SEO

  1. Optimize Product Descriptions: Ensure each product page has unique and detailed descriptions with relevant keywords.

  2. Create Engaging Blog Content: Regularly publish informative blog posts about mattress types, sleep tips, and related topics.

  3. Mobile Optimization: Make sure your website is mobile-friendly as Google prioritizes mobile-friendly sites.

  4. Page Speed: Improve your website's loading speed for better user experience and higher search rankings.

  5. Local SEO: Optimize for local searches by including location-based keywords and creating a Google My Business profile.

In the competitive world of mattress stores, SEO is your secret weapon. By understanding and implementing the right keywords, you can boost your online visibility, attract more customers, and ultimately grow your business.

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