Google Ads Campaign Management
- 1 year ago
- Ads
- Fixed
Responsibilities:
Research and Insights: Dive deep into our industry, target audience, and competitors to identify potential opportunities and threats.
Campaign Strategy: Design a comprehensive Google Ads strategy that aligns with our company's goals, budget, and target audience.
Keyword Analysis: Identify high-performing keywords and phrases that will drive traffic and conversions.
Ad Creation: Craft compelling ad copy and creative that resonate with our target audience and adhere to Google's guidelines.
Targeting: Utilize audience targeting methods, such as demographic targeting, interest targeting, and remarketing to ensure our ads reach the most relevant audience.
Budget Management: Allocate budget effectively across campaigns, ensuring maximum ROI.
Landing Page Recommendations: Suggest changes or optimizations to our website or landing pages to increase conversion rates.
Reporting and Analytics: Monitor the performance of the campaign regularly, providing insights, metrics, and recommendations for optimization.
Feedback Loop: Be open to collaboration and feedback, tweaking the campaign based on performance data and team input.
Qualifications:
Proven experience in designing and managing successful Google Ads campaigns.
Strong understanding of Google Analytics and other analytic tools.
Familiarity with A/B testing and conversion rate optimization best practices.
Excellent copywriting skills with an attention to detail.
A strategic thinker with strong analytical skills.
Up-to-date with the latest trends and best practices in online advertising.
[Optional: Google Ads Certification is a plus.]
Skills required
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$1,800.00
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