Need a professional PPC Expert
- 1 year ago
- Ads
- Fixed
Key Responsibilities:
1. **Campaign Strategy and Planning:**
- Develop and execute comprehensive PPC strategies aligned with business goals.
- Conduct thorough keyword research to identify high-value opportunities.
- Create and maintain PPC campaign plans, budgets, and timelines.
2. **Campaign Setup and Management:**
- Set up and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising platforms.
- Create compelling ad copy and ad extensions.
- Implement advanced targeting and audience segmentation strategies.
- Monitor and adjust bid strategies to optimize campaign performance.
3. **Keyword Management:**
- Perform ongoing keyword analysis and refinement.
- Identify negative keywords to enhance campaign efficiency.
- Manage and expand keyword lists based on performance data.
4. Ad Creative Development:
- Collaborate with the creative team to design and optimize ad creatives.
- Conduct A/B testing of ad copy and creative elements.
- Ensure ad messaging aligns with brand guidelines and campaign objectives.
5. Data Analysis and Reporting:
- Monitor campaign performance metrics and KPIs.
- Provide regular reports and insights to stakeholders.
- Use data-driven insights to make informed decisions and adjustments.
6. Budget Management:
- Manage and allocate PPC budgets effectively to maximize ROI.
- Recommend budget adjustments based on campaign performance.
7. Competitor Analysis:
- Conduct competitive analysis to identify opportunities and threats.
- Stay up-to-date with industry trends and changes in search engine algorithms.
8. Conversion Rate Optimization (CRO):
- Collaborate with the CRO team to improve landing page performance and user experience.
- Implement A/B tests to enhance conversion rates.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
- Proven experience as a PPC Specialist or similar role.
- In-depth knowledge of PPC advertising platforms (Google Ads, Bing Ads, etc.).
- Proficiency in using PPC tools and analytics platforms.
- Strong analytical and problem-solving skills.
- Excellent attention to detail.
- Ability to work independently and as part of a team.
- Strong communication and presentation skills.
- Google Ads and other relevant certifications are a plus.
Skills required
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$1,900.00
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