SEO and Google Ads Specialist for Digital Agency
- 1 year ago
- Ads
- Fixed
Key Responsibilities:
Keyword Research and Analysis:
Conduct comprehensive keyword research to identify high-value keywords relevant to our industry and target audience.
Analyze keyword competition and trends to inform campaign strategies.
On-Page and Technical SEO:
Optimize website content, including meta tags, headers, and on-page elements, to improve organic search rankings.
Identify and address technical SEO issues such as site speed, mobile-friendliness, and crawl errors.
Off-Page SEO and Link Building:
Develop and execute a link-building strategy to acquire high-quality backlinks from authoritative sources.
Monitor and manage existing backlinks to ensure their quality and relevance.
Content Strategy:
Collaborate with the content team to create SEO-friendly content that aligns with keyword strategies.
Ensure content is optimized for search engines and provides value to our target audience.
Google Ads Management:
Set up and manage Google Ads campaigns, including keyword selection, ad creation, and bid management.
Monitor campaign performance, adjust budgets, and optimize ads for maximum ROI.
Analytics and Reporting:
Implement tracking tools and analytics to measure the performance of SEO and Google Ads efforts.
Provide regular reports and insights on keyword rankings, website traffic, click-through rates, and conversions.
Competitor Analysis:
Research and analyze competitor SEO and advertising strategies to identify opportunities and trends.
Skills required
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$2,400.00
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