Urgent Need Email Marketer
- 1 year ago
- Email Marketing
- Fixed
We are seeking a creative and data-driven Email Marketer to join our dynamic marketing team. The Email Marketer will play a critical role in planning, developing, and executing email marketing campaigns to engage and nurture our customer base. The ideal candidate will have a deep understanding of email marketing best practices, a knack for crafting compelling content, and the ability to analyze and optimize campaign performance.
Key Responsibilities:
Email Campaign Strategy: Develop and execute email marketing strategies to meet organizational goals, including audience segmentation, content planning, and campaign scheduling.
Content Creation: Create engaging and relevant email content, including promotional emails, newsletters, product updates, and event invitations.
List Management: Manage email subscriber lists, ensuring data accuracy, segmentation, and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
A/B Testing: Conduct A/B tests to optimize email subject lines, content, layouts, and calls-to-action to improve open rates, click-through rates, and conversion rates.
Performance Analysis: Monitor and analyze email campaign performance metrics, providing insights and recommendations for continuous improvement.
Automation: Implement marketing automation workflows to nurture leads and customers through email sequences.
Compliance: Stay updated with email marketing regulations and best practices to ensure our email campaigns are in compliance with relevant laws.
Email Design: Collaborate with design teams to create visually appealing and mobile-responsive email templates.
Segmentation: Develop and refine customer segments based on behavior, demographics, and preferences for targeted messaging.
Reporting: Generate regular reports on email marketing performance, including key metrics and campaign ROI.
Skills required
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